Market Research Training

Measuring Customer Lifetime Value

Presents (1)We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)!

Segmentation and targeting strategies based on determining the lifetime value of your customers will grow revenue and profit for your company. Hear from (and interact with) customer analytics expert Evan Oster, Managing Director at SciMark as we learn more about transforming your customer data into financial predictions of customer lifetime value.

Evan is one of our favorite customer insights researchers and his focus on the strategic analysis of big and small data makes him uniquely qualified to also talk about a related hot topic: the analysis connections between customer analytics data and survey-based data.

RSVP for the webinar here to save your spot! We are limiting this lecture to 50 attendees in our virtual classroom as our events tend to be pretty interactive.

CLV is a metric your finance team and senior executives will embrace. Attendees will leave this fast-paced session informed and ready to rock!


Katie Clark

VP of Content Marketing and Strategy at Research Rockstar LLC

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