“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the… Continue reading Landing a Market Research Internship
“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the… Continue reading Landing a Market Research Internship
In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If… Continue reading A Rising Data Tide
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to… Continue reading Ditch the Paper
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success
Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that… Continue reading What’s Your Superpower?
Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be… Continue reading Behavioral Economics: It’s your choice…or is it?
What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According… Continue reading Zillow, John Deere and Facebook Use R, Do You?
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think… Continue reading Show Me the Numbers!
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? buy synthroid online synthroid no prescription Ultimately, it doesn’t matter.… Continue reading Success Rates for Big Data, Survey Research & Ethnographic Research