I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my… Continue reading Make Your List and Check It Twice — for Questionnaire Design
I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my… Continue reading Make Your List and Check It Twice — for Questionnaire Design
When you ask a market researcher how they started in this great industry, many will say they came up through ‘traditional’ paths of studying sociology, anthropology, statistics, or similar subjects… Continue reading Training to Rock at Market Research
If you ask a researcher about open-ended questions you may receive two answers: “open-ended questions are fantastic” and “open-ended questions are frustrating.” Why is that? Open-ended questions are fantastic because… Continue reading Open-ended Questions: Fantastic or Frustrating?
Having a hard time believing that mild-mannered Excel is really a superhero waiting to save the day? Check out this sample video from the course, where you get to watch and hear instructor Dan Reynolds demonstrate ANOVA using Excel:
Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in… Continue reading Observe, Ask, Analyze — Enhance Your Qualitative Research Skills
Research Rockstar students now have access to free on-demand (OD) content. We are mining hundreds of hours of class recordings to pull out short segments on various qualitative and quantitative topics. Each research “riff” is 5 to 15 minutes in duration. Topics now available: 95% Confidence Interval Defined, Statistical Terminology, and report writing tips.
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
New Market Research Training. Experienced researchers know that data from OE questions often gets neglected—diamonds in the rough, just waiting to get polished. What a waste of value! In this course, students will get hands-on with the coding process, so they can make their OE data really shine.
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. buy flexeril online buy flexeril no prescription generic Can you tell me more?” Often… Continue reading Conjoint Analysis — Confusing or Compelling?
