As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?
New Market Research Training. Experienced researchers know that data from OE questions often gets neglected—diamonds in the rough, just waiting to get polished. What a waste of value! In this course, students will get hands-on with the coding process, so they can make their OE data really shine.
