10 Takeaways from Marni Martens’ Live Event on Asynchronous Qualitative Research In the June 9th Live Event, qualitative research pro Marni Martens shared a practical look at how asynchronous qualitative
As researchers, we’ve all encountered the data-skeptical client. You know, the one who was eager for the survey results…until they read the report. They receive the findings and almost immediately push back: “I don’t think this data
Customer-centric, data-driven decision making has moved well beyond any single source of customer data. Primary research methods such as surveys, focus groups, and in-depth interviews remain vital, but they are now part of a much
If you lead a research team (whether for Customer Insights, CX, or UX), there is a good chance you have offshored some of your survey research data analysis work over
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these
Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof. How