General

Quirk’s Event Irvine (January 2018): See You There?

If you come to Irvine, be sure to visit me at the Research Rockstar exhibit on January 30th or 31st.…
Market Research

Want an Insights Association Credential? Your Past Training Applies!

I have great news.  You may have already completed some of the requirements for earning a Certificate from the Insights…
Market Research

Building a Strong Foundation in Survey Research

Do survey researchers who know SPSS have higher job satisfaction than survey researchers who don’t? Look, it’s not for everybody—not…
Market Research

3 Ways to Structure Quantitative Market Research Reports

Writing great quantitative market research reports is hard! Often, we are working with tight deadlines and little support. Yet market…
Customer Insights

Does the Net Promoter Score Help or Hurt Your CX Program?

Does your organization use the Net Promoter Score method of monitoring customer loyalty? If it does, you may have a…
Market Research

8 Qualitative Market Research Methods For Your 2018 Projects

Qualitative data is hot! How do I know? Because every week I talk to dozens of research and insights professionals…
Market Research

Last Call for 2017 Market Research Training

We have 5 amazing courses available for December, starting at just $125!  Have a 12-month Backstage Pass? Then these courses are…
Market Research

Will Your Survey Research Get Discredited? 

Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social…
Market Research

Is Market Segmentation or Customer Satisfaction Research in Your Future?

Market segmentation and customer satisfaction are very different market research projects, but they have a lot in common: High-visibility projects.…
Market Research

Want To Watch Videos Of Actual Research Rockstar Courses?

Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is…