Market Research Training

Zillow, John Deere and Facebook Use R, Do You?

Intro to RWhat do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more.

According to Revolutionary Analytics:

  • Facebook uses R for user behavior analysis and big data visualizations
  • Google uses R for measuring advertising effectiveness, economic forecasting and big data statistical monitoring
  • John Deere uses R for statistical analysis and to forecast crop yields
  • The City of Chicago uses R as a food poisoning monitor
  • Lloyds of London uses R for risk analysis and catastrophe modeling
  • Zillow uses R to create and update housing price estimates

Originally flourishing in academia, R has gained a solid foothold in the business world. This is important to market researchers for two reasons:

  • First, due to R’s long-standing prevalence in academia, students are graduating with knowledge and training in R. As we mentioned late last year, if you don’t have this skill you don’t want to be leapfrogged by those who do.
  • Second, R is an incredibly useful tool to keep a competitive edge via your business data, so as a researcher you need to be aware of R’s applications and uses.

According to David Smith, Chief Community Officer at Revolution Analytics via

Fast Company’s “Why the R Programming Language is Good for Business

“R can do literally everything… So especially for businesses that really want to out-compete their competitors on the basis of advanced analytics, they can get access to everything they need within R.”

But as we found out last year, a lot of market researchers had never even heard of R! Well, here’s your chance to try out R in a researcher-friendly environment, focusing on survey research data analysis.  If you are coming fresh to R as a researcher, it’s important to come to it in the context of the work you’ll be doing.  In this class we will cover will cover topics including descriptives, crosstabs, and visualizations, and we may even have a little fun along the way!

The really cool thing about this class is that it is a “flipped” classroom model in which you will do homework and follow video demonstrations prior to class time. Then during live class time, you will do hands-on exercises with real-time instructor support and peer interaction.

Click here to learn more about our Introduction to R for Survey Researchers course.


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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