Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or… Continue reading Are Market Researchers Over-relying on the Importance of “Why”?
Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or… Continue reading Are Market Researchers Over-relying on the Importance of “Why”?
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value
