New England Insights Association Spring Conference Recap

I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others… Continue reading New England Insights Association Spring Conference Recap

Are you the Tim Ferriss of Market Research?

No one is an expert at any skill overnight— even best-selling author and entrepreneur Tim Ferriss, the self-proclaimed “human Guinea pig” who hacks everything from productivity to learning to dating… Continue reading Are you the Tim Ferriss of Market Research?

How Are You Measuring Satisfaction?

Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in… Continue reading How Are You Measuring Satisfaction?

I’m Watching You

“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. buy amoxicillin online buy amoxicillin no prescription generic She was talking about… Continue reading I’m Watching You

Savvy Survey Scale Selection

Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.… Continue reading Savvy Survey Scale Selection

Be Prepared

It happens. You’re humming along doing your work and *ding* a project lands in your inbox that you didn’t see coming. Not an uncommon occurrence, right? buy suhagra online buy… Continue reading Be Prepared

Creating Magic Moments with Qualitative Research

Female hand using a magical wand. Digital illustration.

Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from… Continue reading Creating Magic Moments with Qualitative Research

In the Wild

No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time… Continue reading In the Wild

What Language Should I Learn?

Python, C#, PHP, C, C++, Java, Perl, D3, R, Ruby, Swift, Go, and more… The list of programming languages reads like alphabet soup, and every year a new language seems… Continue reading What Language Should I Learn?

Stressed over Satisfaction?

Let’s engage in a little “stress test”. buy xenical online xenical no prescription When you think of customer satisfaction research, do you: Wonder how your organization will actually use the… Continue reading Stressed over Satisfaction?