Stressed over Satisfaction?

Stressed Business PeopleLet’s engage in a little “stress test”.

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When you think of customer satisfaction research, do you:

  • Wonder how your organization will actually use the results when the project is done?
  • Worry that you don’t know enough to anticipate likely roadblocks?
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  • Feel a bit stunned by some of the proposed budgets?
  • Feel concerned that you’re going to have to deliver “bad news”?
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  • Worry that your client will find a way to “explain away” any decrease in customer satisfaction?

Feeling stressed out? Don’t worry! These concerns highlight that you are thinking carefully about the realities of conducting a customer satisfaction research project.

While some may think that customer satisfaction research is ubiquitous and part of what every researcher and every company does on a regular basis that’s not necessarily the case.

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For many reasons customer satisfaction research may be pushed to the side due to time constraints, resources, skills, and competing research needs. That said, as a research and insights professional, it is likely at some point during your career you will come face-to-face with a customer satisfaction project, but you may feel like you are being caught unaware or unprepared.

If you are embarking on a customer satisfaction research project for the first time ever (or the first time in a very long time) it is important to understand how to set realistic goals with your client for a customer sat project, how to address common challenges with customer sat research, and how to deliver results so the client will take action.  Our Improving Customer Satisfaction: Monitoring Methods that Deliver Insights class addresses those questions and allows you to approach a customer sat project with confidence! Register now – the class kicks off on May 23rd, and is filling quickly!

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