Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!

Come backstage with our bass playing Questionnaire Design 201 Instructor Greg Timpany Meet Greg Timpany. Greg’s career arc has delved into the world of marketing, analytics and strategy for over… Continue reading Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!

Which to Choose: Rank Order or Constant Sum?

As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?

The Importance of Scale Selection in Questionnaire Design

It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.… Continue reading The Importance of Scale Selection in Questionnaire Design

Savvy Survey Scale Selection

Do you like Likert? Are you crazy about constant sum? Are 5-point importance scales your happy place? In survey design, scales are often used to quantify respondents’ attitudes or behaviors.… Continue reading Savvy Survey Scale Selection

Essential Tips for Market Research in Multiple Languages

I recently had the opportunity to serve as a guest speaker for a Vovici webinar titled, “It’s Greek to Me: Multilingual Surveys.” It’s a great topic, and one that researchers… Continue reading Essential Tips for Market Research in Multiple Languages