Come backstage with our bass playing Questionnaire Design 201 Instructor Greg Timpany Meet Greg Timpany. Greg’s career arc has delved into the world of marketing, analytics and strategy for over… Continue reading Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!
If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where… Continue reading Professional Survey Design: Reducing Wordiness = Reducing Potential Bias?
