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Tag: semantic differential

Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!

Come backstage with our bass playing Questionnaire Design 201 Instructor Greg Timpany Meet Greg Timpany. Greg’s career arc has delved into the world of marketing, analytics and strategy for over… Continue reading Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!

The Importance of Scale Selection in Questionnaire Design

It’s widely accepted among market research professionals that scale choice is a critical part of the questionnaire design process. Unfortunately, not all of us have this planning process down pat.… Continue reading The Importance of Scale Selection in Questionnaire Design