“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?

Traveling the Path from Irvine to Brooklyn with The Quirks Event

I’m just back from the Quirk’s Event, California edition. If you haven’t heard, Quirk’s Marketing Research Review launched an industry conference in 2015. buy nolvadex online buy nolvadex no prescription… Continue reading Traveling the Path from Irvine to Brooklyn with The Quirks Event

Free Market Research Seminars

Some of our online market research classes have been updated, and we need feedback! We’ll be testing the content by offering in-person seminars in Massachusetts. So here’s the deal: attend a free market research seminar, and all we ask in return is that you provide feedback.

The following topics are being scheduled:

When Good Enough is Good Enough: Seeking Balance in Product & Pricing Research

The difference between good market research and great market research can be significant.

But sometimes the incremental time, cost and sweat of that extra effort simply doesn’t make sense. Sometimes, “good” is just perfect.

I was reminded of this last week at the Launch Camp conference in Cambridge. The event, for entrepreneurs seeking social media wisdom, had some interesting speakers, though the one from whom I learned the most was Dharmesh Shah, Chief Technology Officer and Founder of HubSpot (on Twitter as @Darmesh).