“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?

B2B Market Segmentation is Hard. Really Hard. And We Have A Free Video To Explain Why.

B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.