Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.
Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.
Remarkable Research Isn’t Just About Asking the Right Questions; It’s About Making It Easy for Respondents to Give You the Right Answers Remarkable Research isn’t just about asking the right… Continue reading Principles of Remarkable Research: Part 3 of 20
Remarkable Research Requires a Commitment to Continuous Improvement Remarkable research requires assessing every completed market research activity. What worked? What didn’t? Were the clients (whether internal or external) satisfied? Were… Continue reading Principles of Remarkable Research: Part 2 of 20
Remarkable Researchers Offer Their Clients Options If a client comes and asks for a survey, it’s up to the remarkable researcher to look at the project goals and recommend methodology… Continue reading Principles of Remarkable Research: Part 1 of 20
“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and… Continue reading “Principles of Remarkable Research” Series Starts Tomorrow
What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based… Continue reading A Blatant Sales Pitch for Market Research Training
Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.
Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research
Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.
Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500
Join your Research Rockstar friends for an exciting day of free market research training at MRXU, the free market research Twitterversity on July 28, 2011 (7am-3pm EST).