Best PracticesMarket Research

“Principles of Remarkable Research” Series Starts Tomorrow

“So now our staff has been trained in market research best practices, but how do I remind them? I suspect that once they get caught up in daily work, and urgent deadlines, these lessons will fade from their minds.”  This question came from a Research Rockstar client, and it raises a very valid point—training is not a one-shot-vaccine-for-life.  We all need booster shots. So to help this client’s staff keep best practices in mind, we crafted a gentle “refresher” program of peer reviews, mini-classes and simple email reminders. This prompted me to create a general series of best practice mini-posts, which I’ll be sharing here.  The new “Principles of Remarkable Research” series starts tomorrow, and is a series of 20 reminders, refreshers and simple lessons. These are super short—all are under 200 words! Please share with your friends and colleagues.


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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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