Principles of Remarkable Research: Part 4 of 20

Remarkable Research Requires Qualified Participants…For many market research projects, success can be foiled by unqualified or disengaged participants.

Conducting Online Surveys Using Online Research Panels

If you are considering using an online panel for an upcoming project, and want some tips on how to manage this important resource, please check out the new white paper on online panels.

Customer Survey or non-Customer Survey? Tips for Market Research Success

When conducting survey projects, should you survey your own customer base (people who actually by from your company), or non-customers? Or both?

After all, you may very well have a list of customers that would be convenient for you to use for your survey project. But is that a wise choice? Maybe, maybe not.