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Conducting Online Surveys Using Online Research Panels

A recent post here about online panels resulted in some interesting conversations with both in-house market researchers and a panel provider. Based on these conversations, I was inspired to elaborate more on the topic of online panels for those who may not have had the experience of working with them yet. So, if you are considering using an online panel for an upcoming project, and want some tips on how to manage this important resource, please check out my new white paper on online panels.

Online Panels: 7 Threats to Market Research Success

This 5-page white paper elaborates on what can go wrong when using an online panel, and how to mitigate these risks.

Truly,  panels are a great resource for anyone conducting surveys these days. And with a little practical advice, you will be able to use online panels successfully.

Yes, I want the Free White Paper about Online Panels! CLICK HERE


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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