Are you planning to conduct an online market research survey? Have you considered using an online panel company to help you reach qualified survey-takers?
Online panels offer important benefits to anyone conducting online market research. Fast, predictable access to survey respondents greatly simplifies the market research process. But there are risks, some of which can lead to inaccurate research results.
It’s best to know the risks ahead of time, so you can select a panel company, and create a research plan, that will best meet your needs.
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