After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.
After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
Are the categories of quantitative and qualitative research still meaningful?
Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s a perfectly fine categorization that is universally used.
But is it time for a refresh? Our profession has changed in recent years; shouldn’t our way of defining it?
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty… Continue reading Cleaning the Clutter for Market Research Impact
Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy feeding your adrenalin, pumping through your veins and helping you….
Okay, so maybe a market research presentation isn’t exactly the same as living that dream we all had as kids. But you’re still stepping into the spotlight, putting expertise and passion into a show you hope will leave them blissed with satisfaction and hungry for more.
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
We are thrilled to announce that Research Rockstar has been selected to deliver 3 classes at the June ISC conference in San Diego. Three Research Rockstar instructors will be on-site delivering these classes, including Greg Timpany, Chris Barnes, Kathryn Korostoff, and Namika Sagara.
We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are….
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.
Market Researchers interested in professional training can now purchase VIP passes to get twelve months of unlimited training in either qualitative or quantitative research. Research Rockstar’s new VIP Passes provide skill seekers, a pay-once-get-many training option.
