Hey Research Rockstar students! Have you checked out the latest Riffs? buy avanafil online avanafil no prescription Riffs are short video lectures on market research topics, most 4 to 8… Continue reading 20+ Free Market Research Mini Lectures Now Available on the Training Portal
Are the categories of quantitative and qualitative research still meaningful?
Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s a perfectly fine categorization that is universally used.
But is it time for a refresh? Our profession has changed in recent years; shouldn’t our way of defining it?
