The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.
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Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
This new eBook is a compilation of nineteen essays on market research best practices, as appeared in this blog. I decided to compile them and add a bit of cohesion to create a market research reference resource for anyone planning or managing market research projects.
Is the volume of “traditional” survey work declining, or is it simply that the volume of other methods is growing faster? In other words, the market research pie is growing, and surveys have a smaller slice of a larger pie?
Great news! Thanks to the fabulous client feedback we’ve been receiving, Research Rockstar has gone ahead and scheduled a whole new round of 4-Week Power Programs. Research Rockstar’s live, online,… Continue reading New 4-Week Power Programs Coming This Spring!
All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.
It is a classic dilemma; many companies that are selling in numerous countries can only afford to do research in a subset of them. How does a market researcher deliver research with this obstacle?
Remarkable Researchers understand that markets change—sometimes quickly. And often more quickly than do companies. The implication for remarkable research is twofold:
Remarkable research distinguishes between conclusions, hypotheses, and “directional” results—and is precise about which is which.
While it may seem obvious to you as a market researcher, it is not always clear to the audience. The person receiving the research results often makes assumptions, which may be incorrect
