Market Research

Learning Market Research Is Important Because….

Learning Market ResearchThanks again to everyone who participated in our Ultimate Market Research Training Give Away. We loved reading all of the fantastic quotes about why learning market research is important. And as promised, we have assembled our favorites into a montage.  Please print it out and share with your market research friends.

As you review the quotes, you will notice some recurring themes about why learning market research is important; a disciplined approach, customer insights, and keeping up with change are just a few.

Download the montage here.



[New classes start next week! Market Research Project Management, Online Methods for 2012, and more!]



Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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