Don’t put off learning SPSS any longer. We make learning SPSS fun and easy: learn more about SPSS training here.
Don’t put off learning SPSS any longer. We make learning SPSS fun and easy: learn more about SPSS training here.
Summertime is a great time for eLearning. Save a spot in one of our upcoming classes on qualitative and quantitative market research topics.
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many… Continue reading Your Purchasing Department will LOVE you for working with Research Rockstar
As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”
As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions now. For example:
•”Do you have brand awareness research that needs to be refreshed?”………
Spearheaded by Dan, we have developed a new curriculum around Excel as a data analysis tool. This training uses a flipped classroom model, supported by pre-recorded video lessons. In this model, the students watch videos as “homework” to learn the concepts. Then they meet the instructor in real-time in the virtual classroom
…students will learn about the new area of ethnography which allows people to basically research themselves. With mobile devices, consumers can opt-in to a research experience by taking in-the-moment picture or video content, capturing sound bites or scanning QR codes anytime or anywhere. This might just be the most promising aspect of mobility in market research.
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them. We’ll help you move beyond stale and over-used visuals…
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
So, are your questionnaire design skills current? Are you over-relying on scales that are known to be subject to acquiescence bias? Or maybe you are just looking to expand the variety of scales you can use for different research topics?
