Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in… Continue reading Observe, Ask, Analyze — Enhance Your Qualitative Research Skills
Happy New Year! As we kick off 2017, the focus for many of us is on renewal and growth. Consider how many “New Year, New You” advertisements you see in… Continue reading Observe, Ask, Analyze — Enhance Your Qualitative Research Skills
Observational methods have always been alluring because they side-step some of these issues. Rather than rely on people to self-report how they shop, problems encountered in the kitchen or steps taken when doing an activity, why not watch them? Ethnographic research to the rescue!
New Market Research Training. Experienced researchers know that data from OE questions often gets neglected—diamonds in the rough, just waiting to get polished. What a waste of value! In this course, students will get hands-on with the coding process, so they can make their OE data really shine.
“Do you do conjoint analysis? I’ve heard that it can be helpful in determining product features. Can you tell me more?” Often the first time conjoint comes up is in… Continue reading Conjoint Analysis — Confusing or Compelling?
The holiday season is all hustle and bustle — purchasing gifts, tending to family, updating Facebook with family updates and holiday information, and celebrating end of year successes at the… Continue reading End of Year Holiday Listening Bundle!
The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…
Don’t put off learning SPSS any longer. We make learning SPSS fun and easy: learn more about SPSS training here.
Summertime is a great time for eLearning. Save a spot in one of our upcoming classes on qualitative and quantitative market research topics.
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many… Continue reading Your Purchasing Department will LOVE you for working with Research Rockstar
As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”
