The Most Significant Change in 2018: New Organizational Structures

The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.

Boosting Your Resume’s CX Quotient: Tips for Market Researchers

CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.

CX: Career Obstacle or Opportunity?

…many seasoned market researchers find themselves asking, “How different is CX from what I already do as a professional market researcher?” Well, it turns out that they’re pretty darn close. In fact, we can argue that CX is just a specialization within the market research career space. Market research is a broad professional field, encompassing many different specialties and generalist career paths. And we are seeing increasing demand for particular specialties, like CX.

Newsflash: You are about to be Leapfrogged

Finger about to press a challenge button. Ambitious man motivation concept.

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…

Yes, Market Research is Work

I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work.

We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.

Now we have over a dozen methodologies, constant new software options, and the uncertain threat that substitutes from outside of our realm may be about to storm the castle.

So on top of our normal work, excellence requires that we are constantly expanding our knowledge set, …

For Market Research Career Success, Embrace “Less is More”

In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.” The article points to the strength of this wisdom through ancient proverb and more recently by quoting Jim Collins, who apparently observed that, “A great piece of art is composed not just of what is in the final piece, but equally important, what is not. It is the discipline to discard what does not fit…