How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]

RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]

The Most Significant Change in 2018: New Organizational Structures

The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.

[Expert Interview] Ever Feel Like AI In Market Research Is Getting Over-hyped?

If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there… Continue reading [Expert Interview] Ever Feel Like AI In Market Research Is Getting Over-hyped?