If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there are a lot of marketing folks who need to switch to decaf. Of course, the reality is somewhere in-between.
The hard part is trying to figure out what is real versus marketing hype. When I look at some of the “AI” products being promoted, it seems to me that they are using the phrase very loosely. But I’m not an AI expert. Good news: I know someone who is. So, I contacted him, and we did a brief webcam interview.
Frank Buckler, PhD, is CEO of Success Drivers in Cologne Germany where he leads a team that is applying machine learning and neural networks to market research (check out their T-Mobile case study). I asked him some questions to try and understand AI hype versus reality. Now, I do want to share that at the end of the interview, I did ask him about his AI-related work. So, there is a bit of a promotion for his company, but I promise it is very short and serves as an example of how AI can be used.
I hope you enjoy this brief interview, and if you have other AI-questions, please let me know and I will try and get answers. Watch the interview here:
Sincerely,
Kathryn
Kathryn Korostoff
508.691.6004 ext 705
[email protected]
