I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
As we’ve said before, one of the biggest hurdles with qualitative research is the reporting. Qualitative projects yield an abundance of rich data from interviews and observation, and it can… Continue reading Create the Structure for the Insights to Flow
Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a… Continue reading Sit Down, Let’s Talk
Census data Analyst reports Syndicated data Press releases Annual reports Your company’s customer database And more… When you really look, there seems to be no shortage of secondary data. But… Continue reading Sorting through Secondary Sources (with free infographic!)
“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will… Continue reading Questioning Your Questionnaire Design Skills?
We’ve said it before, and we’ll say it again: SPSS is one of those essential research skills you need to have if you are a quantitative researcher, you hope to… Continue reading You Asked We Answered
Our 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class is coming up soon on July 12th. In the spirit of our class’s 10 point checklist, we wanted… Continue reading Top 10 Reasons to Check Out Our Questionnaire Class!
Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If… Continue reading Level Up Your Data Game
No one is an expert at any skill overnight— even best-selling author and entrepreneur Tim Ferriss, the self-proclaimed “human Guinea pig” who hacks everything from productivity to learning to dating… Continue reading Are you the Tim Ferriss of Market Research?
Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in… Continue reading How Are You Measuring Satisfaction?
