Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when… Continue reading Be Your Client’s Best Resource
Always top-of-mind for us here at Research Rockstar is thinking about how to best equip you with the tools you need to be the best resource for your clients when… Continue reading Be Your Client’s Best Resource
Focus groups can be amazing – yielding fresh, rich, customer insights. They can be frustrating, ending up with a “data point of 1 = the loudest person in the room”… Continue reading Focus on Insights
The list of how people use Excel is endless. Manage your budget Log your running stats Prep a mailing list Create a home inventory Chart your health stats Excel has… Continue reading How are your Excel skills?
“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?
Before I started working for Research Rockstar, I was a client! When I needed to get my staff on the same page regarding a specific skill (qualitative report writing for… Continue reading Need help with questionnaire programming?
You and I know the truth. Not just anyone can be a market researcher! It takes skill, savvy, and some secret sauce thrown in there. But, unfortunately, today anyone can… Continue reading Showcase Your Research and Insights Expertise with an IA Certificate
Summertime basics: sunscreen, hat, cooler, and market research training. Wait, what? Let me explain. Summertime basics are all about things you can’t do without to survive the summer season. For… Continue reading Back to Basics
A theme we have been exploring recently in our market research conversations broadcasts on YouTube is job trends. One specific trend we have noticed with corporate research is either aligning more… Continue reading Building a Strong Foundation
I once had a client who, right in the middle of a meeting where we were verbally sharing preliminary findings from a project, said “But I just can’t see the… Continue reading Seeing is Believing
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
