“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?
“Should I use Twitter or has it just turned into a megaphone for sales?” “Hashtags are so confusing” “What’s my first step on Instagram” “What the heck is Snapchat?” These… Continue reading Are You Listening?
Before I started working for Research Rockstar, I was a client! When I needed to get my staff on the same page regarding a specific skill (qualitative report writing for… Continue reading Need help with questionnaire programming?
You and I know the truth. Not just anyone can be a market researcher! It takes skill, savvy, and some secret sauce thrown in there. But, unfortunately, today anyone can… Continue reading Showcase Your Research and Insights Expertise with an IA Certificate
Summertime basics: sunscreen, hat, cooler, and market research training. Wait, what? Let me explain. Summertime basics are all about things you can’t do without to survive the summer season. For… Continue reading Back to Basics
A theme we have been exploring recently in our market research conversations broadcasts on YouTube is job trends. One specific trend we have noticed with corporate research is either aligning more… Continue reading Building a Strong Foundation
I once had a client who, right in the middle of a meeting where we were verbally sharing preliminary findings from a project, said “But I just can’t see the… Continue reading Seeing is Believing
I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and… Continue reading Cool Conjoint
As we’ve said before, one of the biggest hurdles with qualitative research is the reporting. Qualitative projects yield an abundance of rich data from interviews and observation, and it can… Continue reading Create the Structure for the Insights to Flow
Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a… Continue reading Sit Down, Let’s Talk
Census data Analyst reports Syndicated data Press releases Annual reports Your company’s customer database And more… When you really look, there seems to be no shortage of secondary data. But… Continue reading Sorting through Secondary Sources (with free infographic!)
