You and I know the truth. Not just anyone can be a market researcher! It takes skill, savvy, and some secret sauce thrown in there. But, unfortunately, today anyone can claim to be a “market research professional” and there is no legal requirement in order to be a professional (like there is with doctors, lawyers, engineers, and so on). What results is frustrated employers who aren’t quite sure whether their applicants really are qualified or not.
So what can you do to make yourself stand out?
Gain formal recognition of your professional development and commitment to marketing research excellence through an Insights Association Specialty Certificate:
- Insights Association Certificate In Quantitative Research Principles
- Insights Association Certificate In Qualitative Research Principles
Gaining a credential through the Insights Association (created through the merger of the MRA and CASRO) shows current and future employers that you are dedicated to your craft and have sought out sound credentials from a well-respected industry institution.
Each certificate has a set of eligible courses available on a convenient, flexible schedule without any travel, to be completed within a 16-month period. The courses are taught in real time by expert instructors in the Research Rockstar virtual classroom.
Want to learn more about furthering your career through an Insights Association Specialty Certificate? Click here. Click here.