Are your clients asking for dashboards? Will you be ready when they do? We can help. It’s last call for our upcoming class, Data Visualization and Dashboard Design for Market Research!… Continue reading Want to Amp Up Your Data Vis & Dashboard Skills?
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market… Continue reading Up the Quality of Your Qualitative Data Analysis
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for… Continue reading 10 Point Checklist for Questionnaire Design
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check… Continue reading Becoming A Data-Fluent Market Researcher: Part 2
Were you ever excited for an upcoming job interview? Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few of us enjoy a potential future… Continue reading Market Research Interviews: Can They Be Stress-Free?
Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to… Continue reading Becoming A Data-Fluent Market Researcher: Part 1
Thinking about taking the PRC exam soon? Then this is a must read. As experienced market researchers, it’s easy to believe that our day-to-day immersion in this field provides us… Continue reading PRC Exam Prep: A Refresher for Market Research Pros
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports. Please note that this class will have pre-reading and homework assigned.
