The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance…
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a… Continue reading Can You Think of at Least 3 Market Research Career Path Scenarios?
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?… Continue reading Market Research Identity Crisis!
Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?
SSI and Research Now are both significant leaders in the online panel space. Now that they are merging, should market researchers care? Is this just a predictable case of… Continue reading [YouTube] SSI and Research Now Are Merging: Should You Care?
Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography
CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.
Join us this Friday, June 9th at 12:30pm ET for a YouTube Live interactive broadcast with Research Rockstar’s lead instructor, Kathryn Korostoff on Job Title Trends for the Broader Market… Continue reading Special Event This Friday!
