Can You Think of at Least 3 Market Research Career Path Scenarios?

Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a… Continue reading Can You Think of at Least 3 Market Research Career Path Scenarios?

Market Research Identity Crisis!

Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?… Continue reading Market Research Identity Crisis!

Want To Watch Videos Of Actual Research Rockstar Courses?

Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?

[YouTube] SSI and Research Now Are Merging: Should You Care?

SSI and Research Now are both significant leaders in the online panel space.   Now that they are merging, should market researchers care? Is this just a predictable case of… Continue reading [YouTube] SSI and Research Now Are Merging: Should You Care?

Updated Names for 5 Market Research Training Courses

Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses

Intro to Ethnography

If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography

Boosting Your Resume’s CX Quotient: Tips for Market Researchers

CX is hot. Hiring managers are often looking for “CX experience.” Many cool job openings these days have “CX” in the title. As a market researcher, you can with absolute integrity refresh your resume with today’s semantics—especially if you have done any of the 7 project types described above. You may not have known it, but you have been a customer experience expert for years. And now is the time to start bragging about it.

Special Event This Friday!

Join us this Friday, June 9th at 12:30pm ET for a YouTube Live interactive broadcast with Research Rockstar’s lead instructor, Kathryn Korostoff on Job Title Trends for the Broader Market… Continue reading Special Event This Friday!

More Alike than Different: The Changing Roles of Corporate and Supplier Researchers

he roles of clients and suppliers are now overlapping and intersecting in exciting new ways. Some of these new intersections are creating career advancement opportunities, and even new business and organizational structures. Some are creating pain for teams that need to adjust to the new reality….

How to save $200,000 on Big Data & Customer Analytics Staff

Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.