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[YouTube] SSI and Research Now Are Merging: Should You Care?

SSI and Research Now are both significant leaders in the online panel space.  Now that they are merging, should market researchers care? Is this just a predictable case of consolidation in the interest of market share fortitude and operational efficiency?

Or could it mean more?

Please enjoy this video conversation with your host Kathryn Korostoff, who asks:

  • Is bigger always better when it comes to panel companies?
  • What else might this merger mean for market research and customer insights professionals?

Click the image or here to view the video

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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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