If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools are now available that are easy, intuitive, and compatible with existing business processes.
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them. We’ll help you move beyond stale and over-used visuals…
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven’t looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our brand new, one-of-a-kind class: Excel for Market Research Data Analysis. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.
So, are your questionnaire design skills current? Are you over-relying on scales that are known to be subject to acquiescence bias? Or maybe you are just looking to expand the variety of scales you can use for different research topics?
(Interviewer’s note: Kathryn has trained more than 1,000 market researchers, and is the author of How to Hire & Manage Market Research Agencies. She is the lead instructor at Research Rockstar. – Kirk E.)
Kirk: People hear phrases like “instructor led,” “on demand,” “synchronous learning,” and it gets a bit confusing. Can you clarify?
Kathryn: Sure. It’s less complicated than you might think.
There are four 4-hour workshops to choose from (topic details below). Each one begins at 9:30 a.m. and ends at 3:00 p.m., with a one-and-a-half hour lunch break. Sign up NOW for the Quirk’s Event 2016. To ensure the highest-quality learning experience, class size is limited.
Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel…
As a gesture of thanks for all of the good fortune we have had, we are making a donation to Feed America. “We want to show our gratitude for your business by giving back to the community,” says Kathryn Korostoff, President of Research Rockstar.
What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management.… Continue reading Client management: often overlooked, always essential.
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can…
