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In the Wild

No, I’m not talking about Survivor: Market Research (how fascinating would that be!), I’m talking about ethnography. Mobile ethnography specifically. As you know, ethnography is the practice of spending time with a subject group to better understand behaviors, interactions and overall culture. Researchers have long been facilitating ethnography projects: observing people in their homes and […]

Upcoming Training

  • Social Media Meets Market Research (Instructor Korostoff)
    Starts: April 25, 2017 at 1:00 pm
  • Market Segmentation: Practical Steps to Research Success (Instructor Korostoff)
    Starts: April 26, 2017 at 11:00 am
  • SPSS 201 (4-week Power Program; Day 3 of 4)(Instructor Nardone)
    Starts: April 26, 2017 at 1:00 pm
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    Starts: April 27, 2017 at 1:00 pm