Latest Rockin' Article

Rank Order vs. Point Allocation – Which Is The Better Option?

All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two options for eliciting a respondent’s preference – rank-order versus point allocation exercises. Rank order questions are in common […]

Upcoming Training

  • Questionnaire Design 201: Scale Selection (4-wk Power Program; Day 4 of 4) [8 seats left]
    Starts: August 1, 2016 at 11:00 am
  • Managing Focus Groups (4-wk Power Program; Day 4 of 4) [8 seats left]
    Starts: August 2, 2016 at 11:00 am
  • Online Qualitative Research Methods (4-week Power Program) - Day 4 of 4 [6 seats left]
    Starts: August 3, 2016 at 11:00 am
  • Writing Quantitative Research Reports (Day 4 of 4) [4 seats left]
    Starts: August 4, 2016 at 1:00 pm