As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?
What do you think a staffing service like ours sees more of: A) clients who want market research freelancers with general experience? Or B) those who want freelancers with vertical… Continue reading 2 Tips for Finding Market Research Experts with Medical & Pharma Expertise
Research Rockstar Training & Staffing is pleased to announce its inaugural (Data)Vizapalooza Data Visualization Contest for 2021. The purpose of the contest is to celebrate the power of visualization in… Continue reading Announcing The (Data)Vizapalooza Data Visualization Contest
Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Continue reading The Pain of SPSS: Too Much or Not Enough?
News for students who have already taken, or are currently taking, our course on writing quantitative research reports: we have added new content that we think you will find very… Continue reading New Examples in the Writing Quantitative Research Reports Course
Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?
Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had… Continue reading Ideation in Online Qualitative Research
President Biden recently announced that the federal government would be moving up the date for all adults to be eligible for vaccines by April 19th. As federal and state agencies work to make this rollout possible, the rest of… Continue reading Pandemic-related Market Research Topics You May Be Planning
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questions are… Continue reading Thank you to Text Analytics Firm Ascribe
