For Market Researchers being offered a long-term work from home (WFH) option: should you accept? Many Market Research & Insights professionals are being offered full or hybrid WFH scenarios as… Continue reading Should Market Research & Insights Professionals Accept WFH Options?
If your company invests in market research that generates fresh customer insights, should you hold it tightly, or should you share it?
There are some obvious cases where you hold it tightly. Data that is specific to proprietary product ideas is a good example. But other cases aren’t so clear-cut.
