Let’s engage in a little “stress test”. When you think of customer satisfaction research, do you: Wonder how your organization will actually use the results when the project is done?… Continue reading Stressed over Satisfaction?
Let’s engage in a little “stress test”. When you think of customer satisfaction research, do you: Wonder how your organization will actually use the results when the project is done?… Continue reading Stressed over Satisfaction?
Do you have a favorite job interview question? Some like the Google-ish interview questions like: “How many ways can you think of to find a needle in a haystack?” Others… Continue reading Excel-lent!
I recently sat in on a research presentation, and at the conclusion of a thorough PowerPoint presentation with excellent data analysis and many actionable thought-starters, the senior executive approached the… Continue reading Use Dashboards to Stand Out
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value
Focus groups have been a mainstay of market research for decades and are well known to both researchers and non-researchers. For instance, hearing “I want to run a focus group”… Continue reading Let’s Focus
What if…? “What if we include this item in our smartphone product bundle, would that appeal to customers? ” “What if we change the location of our annual conference?” “How… Continue reading What Makes Conjoint Analysis Compelling?
“Manageable pieces” “Bite sized chunks” “More easily digestible groups” Each of these are phrases that have been used to describe market segmentation, through which a target market is divided into… Continue reading Segmenting for Success
Back in November, we asked if market researchers were listening to (or ignoring) social media as a resource for market research. If your clients really desire customer insights, then you can’t… Continue reading Planning to Use Social Media for Research? Read This First
Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to… Continue reading Ditch the Paper
Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success
