What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of them yield perfect data. None. So as
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual
Recycling is not just for plastics and paper. Have you ever had the feeling that the data you collected for one market research project could be repurposed (recycled), if only you had the time? Or have you
Need something a little special for your unique needs? All of the content from Research Rockstar classes can be combined, or sliced and diced, as you wish. Just let us know what topics are of interest, and
We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people to find articles of interest. With more
Who doesn't love a word cloud?