One of the easiest ways to improve budget efficiency is to simply ask your research suppliers: “What options can you offer to reduce our research costs?” Let them know you are open to creative ideas.
One of the easiest ways to improve budget efficiency is to simply ask your research suppliers: “What options can you offer to reduce our research costs?” Let them know you are open to creative ideas.
My premise is that one of the market research world’s greatest challenges is that market research departments spend 70% or more of their time on project management—as opposed to the strategic functions that would lead to more innovation.
RFPs range widely in terms of their level of sophistication and complexity. If your need is for a simple project, do yourself a favor: keep your RFP simple. It will save you a lot of time when the proposals come back and you actually have to read them.
At minimum, a market research RFP states parameters and requests responses to the basics:
Computer-based training (CBT), also known as eLearning, is a time-efficient, cost-effective training option for busy professionals.
There are several points in a market research project where you, as the client-side manager, need to be particularly cautious. Here are two of the big ones.
Small market research projects have less risk. They get done quickly. Results get shared while they are still fresh. And conclusions can be communicated within the attention span of a busy recipient, so they actually get used.
If your company invests in market research that generates fresh customer insights, should you hold it tightly, or should you share it?
There are some obvious cases where you hold it tightly. Data that is specific to proprietary product ideas is a good example. But other cases aren’t so clear-cut.
When conducting survey projects, should you survey your own customer base (people who actually by from your company), or non-customers? Or both?
After all, you may very well have a list of customers that would be convenient for you to use for your survey project. But is that a wise choice? Maybe, maybe not.
Online surveys and research panels go together like…well, milk and cookies. If they are both high-quality, yummy snack. If either is poor quality, the experience is ruined.
These days, there is a lot of awareness of online panel quality issues. So what does a market research buyer need to know?
Here are 5 things you need to be aware of to find the best panel sources for your needs, and mitigate potential risks. Why is this so important? Because panel quality varies. A lot. You can’t assume all research panels are the same.
In your organization, what happens when someone proposes a market research study?
* Do people roll their eyes?
* Do people perceive it as a decision making delay tactic?
* Do people readily volunteer to be involved in designing the project?
* Do any executive-level folks readily endorse the idea?
