The Market Research Department: Much More Than Project Management

In the current issue of the MRA’s Alert! magazine, I have an opinion column titled, “Market Research Departments: The Hero of the Market Research Story.” My premise is that one of the  market research world’s greatest challenges is that market research departments spend 70% or more of their time on project management—as opposed to the strategic functions that would lead to more innovation.

We see articles all of the time lamenting lack of innovation in market research (see just about any market research-related blog or LinkedIn discussion group).

buy elavil online elavil no prescription

What I have observed is that many client-side market research managers are so swamped with project management that they have little time for the truly strategic work of planning for innovations.

buy grifulvin online grifulvin no prescription

I believe we need to raise awareness among corporate executives that the market research department can only innovate if it has the time and resources to do more, much more, than manage projects. My article details my suggestions on how this can be made a reality; you may not agree with my suggestions, and I know many of you won’t, but it’s a start.

buy ivermectin online ivermectin no prescription

So why are market research departments heroes? Because they are on the front line, fighting the battle to do more—yet they are constrained by out of date “marching orders.

buy vibramycin online vibramycin no prescription

Alert magazine does require MRA membership: Link to Article.

[Do you already subscribe to the Research Rockstar newsletter? If not, sign up here: SIGNUP]

Share:

Facebook
Twitter
Pinterest
LinkedIn

Related Articles

Leave a Reply

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.