For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.
In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.
You’ve just spent weeks, maybe months, executing a great primary market research project. buy amoxicillin online amoxicillin no prescription You created a final report that just sings (insert angel chorus… Continue reading Why Won’t They Read the @#%! Research Report?!
Market Research is a big investment: taking the time and money to do it right. So how can you make that go/no go decision with confidence? Complete these 4 easy tasks and you’ll be in good shape.
I was talking with a long-time business friend the other day about a qualitative market research project he has underway, and how it is imploding on him. He was frustrated… Continue reading “Help! My Market Research Project is Imploding!”
This marks the official launch of Research RockStar. My goal is simple: to deliver How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site… Continue reading Welcome To Research Rockstar!
