Some of our online market research classes have been updated, and we need feedback! We’ll be testing the content by offering in-person seminars in Massachusetts. So here’s the deal: attend a free market research seminar, and all we ask in return is that you provide feedback.
The following topics are being scheduled:
Managing in-house market research is tough work. And your internal clients don’t make it easy, do they?
Your internal clients say they want powerful, fresh, objective customer insights. But too often, their behavior shows that they just want you to confirm their personal views.
A Research Rockstar client shared a great story yesterday, one that I just have to pass on. I have sanitized it a bit, to “protect the innocent.”
Theresa is a market research manager at a consumer electronics company. Her team of 4 researchers used to be a team of 7, so workloads are pretty rough.
She recently had an executive from another department share his concern that customers were being over-surveyed. He knew some non-research employees were using SurveyMonkey and similar tools to conduct customer surveys. He asked Theresa to recommend a course of action.
Knowing that the issue is a lot more complex than just telling people to “stop,” she recruited six people from the different departments involved in the rogue activity. Once gathered in a conference room, she showed them the Research Rockstar class, “Embracing Rogue Research.” The 1-hour class acknowledges the pros and cons of decentralized research, suggests policy options, and even tools to make everyone’s life easier.
What Training Topic Should Research Rockstar Cover Next? Market Research Training classes being planned.
Online Training for market research? Yes! But for some learners, in-person training is also a good option. Resources listed here.
Research Rockstar now offers Membership programs.
Which topics you would like to see produced as Research Rockstar online courses?
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