A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these… Continue reading Is it Really Necessary to Pre-Test our Questionnaires?
Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned… Continue reading Ethnographic Research is Hot & Employers are Seeking it
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the… Continue reading Do your Qualitative Research reports look…old? And a special December Discount
Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social… Continue reading Would You Rather Be a Market Researcher…or a Fly?
Don’t forget to save your spots for our upcoming courses. There are 7 courses with real-time sessions available from now through the end of December! And as always, even if you… Continue reading Coming Soon: Market Research eLearning on Writing Quant, Data Viz and SPSS 201
Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to… Continue reading Curing the Ills of Online Sampling for Survey Research
Don’t forget to save your spots for our upcoming courses. There are 12 courses with real-time sessions available from now through the end of November. And as always, even if… Continue reading Real-time eLearning on Client Management, Sampling, SPSS & more
Curious about some of our upcoming courses? Did you know that we recently published 5 interviews with our Research Rockstar Instructors?Read on for a backstage glimpse of some of our… Continue reading Now’s Your Chance to Come Backstage With Our Instructors!
Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, a lot of organizations use NPS as a standard… Continue reading How to Improve NPS for Accuracy & Actionability
What if you could take a writing course that was optimized for market researchers and that included actual, personalized feedback from the instructor? Writing courses that over-rely on automated or… Continue reading Don’t Miss This Chance to Improve Your Writing Skills by Receiving 1:1 Feedback From Our Talented Writing Bootcamp Instructor!
