For market researchers seeking a career move, sorting through job posts can be exhausting. Not helpful: job titles for those on market research & insights career paths continue to be fragmented.
This trend started a few years ago, and it continues. A sampling of recent job posts for which many market researchers would be qualified illustrates this (job posts are from the job site Indeed). Relevant job titles may refer to “Customer” or “Consumer”. Some may refer to “Market Research” or “Insights”—or both! And of course, many “Customer Experience” job postings, when you look at the qualifications, are really market research jobs.
So, if you are seeking your next career move, be cautious about skipping over openings with job titles that feel “different”. Your next great opportunity may bring you a new and unexpected job title.
