How To Do Survey Research: The Process Flowchart 

When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you… Continue reading How To Do Survey Research: The Process Flowchart 

Should Market Research & Insights Professionals Accept WFH Options?

For Market Researchers being offered a long-term work from home (WFH) option: should you accept? Many Market Research & Insights professionals are being offered full or hybrid WFH scenarios as… Continue reading Should Market Research & Insights Professionals Accept WFH Options?

Walking Isn’t Running: How to Amp Up Your Research Writing

For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to… Continue reading Walking Isn’t Running: How to Amp Up Your Research Writing

Do Business Execs Trust Your Methodology Recommendations?

As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?

2 Tips for Finding Market Research Experts with Medical & Pharma Expertise

What do you think a staffing service like ours sees more of: A) clients who want market research freelancers with general experience? Or B) those who want freelancers with vertical… Continue reading 2 Tips for Finding Market Research Experts with Medical & Pharma Expertise

Announcing The (Data)Vizapalooza Data Visualization Contest

Research Rockstar Training & Staffing is pleased to announce its inaugural (Data)Vizapalooza Data Visualization Contest for 2021. The purpose of the contest is to celebrate the power of visualization in… Continue reading Announcing The (Data)Vizapalooza Data Visualization Contest

The Pain of SPSS: Too Much or Not Enough?

Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Continue reading The Pain of SPSS: Too Much or Not Enough?

New Examples in the Writing Quantitative Research Reports Course

News for students who have already taken, or are currently taking, our course on writing quantitative research reports: we have added new content that we think you will find very… Continue reading New Examples in the Writing Quantitative Research Reports Course

“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?

Ideation in Online Qualitative Research

Now that online qualitative methods have become prevalent (as a percent of overall research done measured by either number of projects done or overall budget)[1], many of us have had… Continue reading Ideation in Online Qualitative Research