Live Events: Data Fluency, Focus Groups, Quantitative Data Analysis, Secondary Research & More

News for Rockstars
January 5, 2022

You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their market research work by teaching them new skills or best practices. Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.

Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below!

All Students: The same courses are also available 24/7 in the on-demand format, right from your Research Rockstar Dashboard.

Not yet a Research Rockstar student? We have options.

UPCOMING CLASSES IN JANUARY & FEBRUARY

Market Research 101 – January 4, 11, 25 & February 1, 2022 (four consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. *No class the week of January 17th due to the ML King Holiday. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Course Description. In Your Dashboard.
Conducting Research Interviews: Project Design & Management – Wednesday, January 12, 2022 @ 1:00PM – 2:30PM Eastern. So you want to know how to conduct research interviews? Instructor Amy Anderson teaches you the process of planning and conducting research interviews in this fast-paced class. Course Description. In Your Dashboard.
Questionnaire Design 101: A 10-Step Process – Thursday, January 20, 2022 @ 1:00PM – 3:00PM Eastern. Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing. Course Description. In Your Dashboard.
Data Fluency for Methodology Planning – January 26, February 2 & 9, 2022 (three consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Taught by Instructor Kathryn Korostoff, students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability. Course Description. In Your Dashboard.
Secondary Research 101: Sources & Techniques – January 27, February 3 & 10, 2022 (three consecutive Thursdays) @ 11:00AM – 12:30PM Eastern. Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources. Course Description. In Your Dashboard.
Focus Groups: Project Design & Management – February 8, 15, March 1 & 8, 2022 (four consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. *No class the week of February 21st due to the President’s Day Holiday. Learn how to manage a focus group project, even if you have never done so before. Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. Course Description. In Your Dashboard.
Quantitative Data Analysis for Survey Research – February 16, 23, March 2 & 9, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Where should you start with quantitative data analysis for market research projects? Taught by Instructor Cindy Casper, you will learn the basics of quantitative analysis in a fun, practical way. Course Description. In Your Dashboard.
Sampling Methods for Market Research – February 17, 24 & March 3, 2022 (three consecutive Thursdays) @ 11:00AM – 12:00PM Eastern. Survey research success requires current, foundational knowledge of sampling strategy. During this 3-part course, students will learn sampling fundamentals and real-world strategies. Course Description. In Your Dashboard.

INSTRUCTOR ADVICE

Instructor Michelle Legros on the upcoming live session, Market Research 101 – January 4, 11, 25 & February 1, 2022 (four consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. *No class the week of January 17th due to the ML King Holiday. Course Description. In Your Dashboard:

“Many Market Research & Insights Professionals learn the basics of our industry on the job. Few of us have the opportunity to formally study research & insights before launching our careers. Take Market Research 101 to gain a strong foundation for a successful research & insights career. More than textbook theory, I teach practical techniques with examples from my own career that you can apply immediately.”