Are you an experienced market researcher looking to demonstrate your knowledge or gain a new credential? Or perhaps you’re newer to the profession, and want to amp up your skillset… Continue reading Ready to Plan Your 2022 Market Research Certification Journey?
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language,… Continue reading When Did “Market Segmentation” Get Hijacked?
As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions now. For example:
•”Do you have brand awareness research that needs to be refreshed?”………
I mentioned that I would be writing up some more faves in a Part 2. The cool thing is that while I had my Part 2 blogs already in mind, several readers suggested others that were not on my planned list. Some are blogs I knew of but hadn’t visited recently, but others were entirely new to me! So I took some time to check them all out, and rounded out my favorite Market Research blogs, Part 2, below.
