Live Events: Focus Groups, Quantitative Data Analysis, SPSS 101 & More

News for Rockstars
February 2, 2022

You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or advance their market research work by teaching them new skills or best practices. Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats.

Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below!

All Students: The same courses are also available 24/7 in the on-demand format, right from your Research Rockstar Dashboard.

Not yet a Research Rockstar student? We have options.

UPCOMING CLASSES IN FEBRUARY & MARCH

Focus Groups: Project Design & Management – February 8, 15, March 1 & 8, 2022 (four consecutive Tuesdays) @ 1:00PM – 2:30PM Eastern. *No class the week of February 21st due to the President’s Day Holiday. Learn how to manage a focus group project, even if you have never done so before. Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. Course Description. In Your Dashboard.
Quantitative Data Analysis for Survey Research – February 16, 23, March 2 & 9, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Where should you start with quantitative data analysis for market research projects? Taught by Instructor Cindy Casper, you will learn the basics of quantitative analysis in a fun, practical way. Course Description. In Your Dashboard.
Sampling Methods for Market Research – February 17, 24 & March 3, 2022 (three consecutive Thursdays) @ 11:00AM – 12:00PM Eastern. Survey research success requires current, foundational knowledge of sampling strategy. During this 3-part course, students will learn sampling fundamentals and real-world strategies. Course Description. In Your Dashboard.
Analyzing Survey Data Using SPSS: 101 – March 15, 22, 29 & April 5, 2022 (four consecutive Tuesdays) @ 11:00AM – 12:30PM Eastern. An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course. Pre-requisites: (1) All students must have an SPSS license. Version 21 or higher preferred and (2) Existing familiarity with descriptive statistics and crosstabs required. This course does not teach basic statistics, it is a hands-on course in using SPSS. Course Description. In Your Dashboard.
Writing Qualitative Research Reports – March 16, 23, 30 & April 6, 2022 (four consecutive Wednesdays) @ 1:00PM – 2:30PM Eastern. Learn how to write a great qualitative research report, even if you have never done so before. Instructor Kathryn Korostoff teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements. Course Description. In Your Dashboard.
Questionnaire Design 201: Scale Selection – March 24, 31, April 7 & 14, 2022 (four consecutive Thursdays) @ 11:00AM – 12:30PM Eastern. Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices, and formatting tips. Course Description. In Your Dashboard.

INSTRUCTOR ADVICE

Instructor Julie Worwa on the upcoming live session, Analyzing Survey Data Using SPSS: 101 – March 15, 22, 29 & April 5, 2022 (four consecutive Tuesdays) @ 11:00AM – 12:30PM Eastern. Course Description. In Your Dashboard:

“After taking this course, students will be able to perform initial analyses with their survey data and begin to be able to tell the story from their research. By being able to look critically at the results and determine the answers to the business questions the research proposes to address, students will get a jump-start on drafting reports and adding value to their final reports. They will be able to speak confidently to their clients about research findings in easy-to-understand language which will help to increase client confidence in the results.”