Have you been wanting to try a Research Rockstar course? Have you ever wondered what the virtual classroom experience is really like? Check out 3 recordings from actual research Rockstar… Continue reading Want To Watch Videos Of Actual Research Rockstar Courses?
Yes, we all know it: clients need insights, not data. And we try, right? We craft executive summaries that synthesize data into key findings. We seek out the key patterns… Continue reading How to Amp Up the Insights Content in Your Deliverables
So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis
Dear Friends, Five of our market research courses are being renamed (see table below). I just want you to know, so that if you go looking for a course and… Continue reading Updated Names for 5 Market Research Training Courses
No previous SPSS experience required! These courses feature real-time demonstrations, so you can follow along with your instructor and ask questions step-by-step. It’s like having an SPSS coach! Intro to… Continue reading Want To Analyze Survey Data Like A Pro? Then Learn SPSS!
Are your clients asking for dashboards? Will you be ready when they do? We can help. It’s last call for our upcoming class, Data Visualization and Dashboard Design for Market Research!… Continue reading Want to Amp Up Your Data Vis & Dashboard Skills?
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market… Continue reading Up the Quality of Your Qualitative Data Analysis
If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography
Are you designing a questionnaire for a survey project, but don’t know where to start? We can help. Our upcoming class, 10 Point Checklist for Questionnaire Design: Practical Tips for… Continue reading 10 Point Checklist for Questionnaire Design
