Market ResearchMarket Research Training

Will Your Survey Research Get Discredited? 

Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers?

Social psychologist Amy Cuddy’s research on “power poses” was questioned because other researchers were unable to replicate the results. This raises some important questions:

  • Do perceptions of “bad science” in other social science fields cast a negative halo on perceived survey research reliability?
  • If so, what can market research professionals do to mitigate the risk?
  • And as a profession, could we be doing a better job of helping clients understand survey research reliability?

Kathryn Korostoff of Research Rockstar recently discussed this topic with market research expert Jeffrey Henning of Researchscape International.

View the YouTube video of Kathryn and Jeffrey’s discussion, and be sure to read the original New York Times article, too. Kathryn also discussed the potential fall out in this short article, as published on LinkedIn.


 

Tags

Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

Related Articles

Leave a Reply

Your email address will not be published.